Woocommerce Dynamic Pricing

1. Woocommerce Pricing Options
2. Woocommerce Dynamic Pricing Free
3. Woocommerce Bulk Discount Plugin
4. Woocommerce Dynamic Pricing Table
5. Woocommerce Dynamic Pricing And Discounts

Not all prices are set in stone. Many businesses offer discounts for bulk purchases, loyal customers, or various sales. With a WooCommerce dynamic pricing plugin, you can offer these kinds of dynamic prices at your store.

Step 1: Select a WooCommerce dynamic pricing plugin. The most well-known plugin in this category is the official Dynamic Pricing WooCommerce extension. However, it costs $129 per year, which may not be feasible for new online stores or some very small eCommerce businesses. Fortunately, there are some budget-friendly alternatives. WooCommerce dynamic pricing is the official plugin by the WooCommerce team that enables you to set up dynamic pricing on your online store. The plugin comes with advanced product pricing that lets you set product pricing based on a number of variables including the quantity of the products purchased or the quantity purchased by a particular customer.

Enabling dynamic pricing in WooCommerce means you don’t have to run around creating individual discount codes or changing prices manually. Instead, all you need is the right plugin.

In this article, we’re going to talk about when it makes sense to offer dynamic pricing. Then we’ll teach you how to implement this feature in WooCommerce with a free plugin.

Let’s get to work!

When to offer WooCommerce dynamic pricing

Most of the time, ‘dynamic pricing’ refers to various discounts you might offer to customers. Usually, it doesn’t make a lot of sense to inflate prices, as that’s not likely to win you any additional sales.

With that in mind, there are several circumstances in which you might want to offer discounted prices to your users, such as:

• When someone makes a bulk purchase
• If you offer product bundles
• To encourage visitors to buy specific products (e.g., during a clearance sale)
• As part of a loyalty rewards program

Each of these strategies helps boost sales in some way. Bulk purchase and product bundle discounts encourage customers to buy larger quantities of items. Sales can help you clear stock you would otherwise take a loss on. Loyalty programs improve retention rates.

Updating prices in WooCommerce is simple. However, instead of continuously having to edit specific products or item categories to implement various discounts, it makes more sense to automate the process.

How to add dynamic pricing to WooCommerce for free

As usual, when it comes to plugins, there’s more than one tool you can use to add WooCommerce dynamic pricing to your site. Let’s start by going over what your options are, then we’ll show you how to configure our recommend solution.

Step 1: Select a WooCommerce dynamic pricing plugin

The most well-known plugin in this category is the official Dynamic Pricing WooCommerce extension. However, it costs $129 per year, which may not be feasible for new online stores or some very small eCommerce businesses. Fortunately, there are some budget-friendly alternatives.

As far as free WooCommerce dynamic pricing plugins go, there are two that offer you the most options when it comes to implementation. Advanced Dynamic Pricing for WooCommerce enables you to set discounts using specific rules:

Current Version: 3.2.2

Last Updated: March 25, 2021

You can also use it to configure prices based on user roles (which makes it excellent for loyalty rewards systems) and to import value tables.

Another solid choice is Dynamic Pricing With Discount Rules for WooCommerce. This plugin offers the same base functionality as our previous pick, and also enables you to prioritize specific discounts, set front end labels so users know about your offers, and more:

Current Version: 3.7.0

Last Updated: March 1, 2021

For this tutorial, we’re going to use Dynamic Pricing With Discount Rules for WooCommerce because it’s more user-friendly. Keep in mind that we’ll be showcasing the plugin’s free version, but there’s also a premium option that packs additional features.

Step 2: Configure your dynamic pricing rules

Once you install and activate the Dynamic Pricing With Discount Rules plugin, you can start setting up some simple dynamic pricing rules. To get started, click on Pricing Rules > Add New Rule in your dashboard:

A new form will open, including all the options at your disposal. First, name your rule:

Dynamic Pricing With Discount Rules enables you to set priority levels for your rules in case of overlapping instructions. Since this is your first, set the Priority to one and toggle the button under Active to the ‘on’ position.

Further down, you can decide whether to apply the rule only to logged-in customers. This makes sense for loyalty reward discounts, but you may want to offer more general dynamic pricing in other situations, such as sales.

For now, leave the Product Lists option set to All – we’ll cover this shortly. Move on to Discount Type:

The options are fairly straightforward. If you want to offer a bulk discount, for example, you can select Quantity based discount. Doing so will yield the following settings:

In this example, we set up a rule that offers a fixed-price discount of $10 for customers who buy a minimum of two of the same product. We also toggled the Show pricing table option ‘on’ to display our bulk purchase options on our product pages.

Once you’re done tweaking your settings, remember to save them. Your new rule will then appear in the Pricing Rules tab, where you can toggle its Status to Active whenever you’re ready:

Let’s return to the topic of product lists. Using this feature, you can apply dynamic pricing to specific items. This can be especially useful for certain types of sales.

To do so, go to Pricing Rules > Product Lists >Add New List:

Here, name your list, then choose the Products Selection option under Type. Finally, add specific products to your list and publish it:

Your list will now appear as an option under Product List when you create a new WooCommerce dynamic pricing rule.

Step 3: Test your discount rules

Whenever you’re using a plugin that applies rules across your site, it’s smart to check and make sure it’s working properly after you configure it. In this case, that simply means previewing one of your product pages:

The example bulk purchase rule we created works perfectly, as you can see by looking at the pricing table in the image above. Customers will also see a notification when they add a product with dynamic pricing to their cart:

You can customize this notification by going to Pricing Rules > Settings > General Settings. You can modify your pricing table’s styling in Pricing Rules > Settings > Pricing Table.

With scheduled dynamic pricing such as sales, you may also want to announce your discount with a notification bar. Alternatively, you can send out promotional emails to inform existing customers they should head over to your site to snag a deal on your products.

Conclusion

Updating prices in WooCommerce is easy, but it’s not efficient to do so manually if you’re going to offer a wide variety of discounts regularly.

The logical approach is to use a plugin that automates the process for you.

When it comes to implementing WooCommerce dynamic pricing, we’re partial to Dynamic Pricing With Discount Rules for WooCommerce due to its ease of use and friendly interface. You can use it to set up discount rules for any products you want.

To make sure you get the most from your dynamic pricing, you’ll also want to optimize your product pages.

We’ve also collected some other useful plugins to improve your WooCommerce store.

Do you have any questions about WooCommerce dynamic pricing? Let’s talk about them in the comments section below!

Discounts, special prices, promotions, bonuses, free products…proven formula for instant sales. But running them for a longer time will only hurt your profits in the long run.

So to overcome that, WooCommerce store owners must think out of the box. They need to have a strong and effective discount or pricing strategy that gives higher sales without compromising on profits.

That’s where WooCommerce dynamic pricing & discounts help and this article covers all the details you need to take your e-commerce store to the next level.

You will also see the different types of dynamic pricing and discounts that convert as well as some Free and Paid plugins you can use without hassles.

Let’s get started with the question that might be revolving around your mind right now!

What is WooCommerce dynamic pricing?

In simple terms, dynamic pricing involves selling the same product at different prices to different people.

It helps you define and distinguish prices and discounts based on four different factors –

• Product pricing – Prices and discounts based on the product and the quantity of the product.
• Order pricing – Discounts given on the amount of total cart value or order summary.
• Role pricing – Prices determined as per the user role / profession of the buyer.
• Categories pricing – Pricing decided as per the category of the products (For eg. in clothes: Ethnic, Western, etc) & offer discounts accordingly.

It is equally important to have a strategy to use each of the above pricing wisely to grow your store, multiply profits and lead stress-free store management.

Why should you use WooCommerce dynamic pricing & discounts?

Based on the demand and supply, the pricing keeps fluctuating. But still, you can review the pricing and stay in control of it.

1. Best marketing strategy to boost sales

‘Discounts’ are undoubtedly one of the best tools to boost your sales. When in doubt about a marketing strategy, discounts are what come to the rescue for a marketer.

2. Special price for every customer

WooCommerce dynamic pricing & discounts give you a variety of ways to make your customers feel special by setting a different price for each customer and offer them a personalized shopping experience.

3. Encourages buyers to spread word-of-mouth publicity

Discounts are one of the fastest ways to reach the unexplored audience and excite your existing buyers to spread the word.

4. Saves money in the long run

The use of plugins, analytics gives WooCommerce users the right data and information that can be used to set optimal product prices and stay profitable despite the price fluctuations. This saves time and costs in the long run.

With that said, let’s move to the core section of the article.

Types of WooCommerce dynamic pricing and discounts

Now, let us help you with the types of WooCommerce dynamic pricing and discounts that will drive your brand the sales it desires!

1. Bulk pricing discounts or volume based discounts

Bulk pricing encourages buyers to purchase in higher quantities by attracting them with discounts. This discounting type offers a product quantity at a normal price and decreases the price as the quantity increases.

Example:

• 10% discount per 100 units purchased, 15% discount on 150 units, 20% on 200 and so on
• Buy 1 soap for $4, Buy 3 soaps for $10

2. Category-wise pricing discount

These offers are valid only for some selected categories of items in WooCommerce. They provoke the buyer to go for a specific brand or product due to the attractive discounts offered.

Example:

• Get 25% off on all Nike shoes
• Purchase three US Polo Tees & get 10% discount on the total cart value.

3. User role-based pricing

Set unique discount offers as per user roles like customer, wholesaler, retailer, vendor, manager, etc. This motivates them to purchase looking at the specialized role badge.

Example:

• Wholesalers get a flat 20% discount on purchase of 200 units or more
• Retailers get a flat 10% discount on purchase of 100 units or more

4. Cart discount

As the name suggests, this discount applies based on the product in the cart or cart value.

Example:

• All orders above $250 get a flat 30% discount
• Free shipping for orders over $500
• 15% discount on the total cart value

5. WooCommerce BOGO discount

This is nothing but WooCommerce Buy One Get One discounts. WooCommerce BOGO coupon strategy is a smart way to upsell or increase the sale of the product.

Also, it helps to attract more visitors due to word of mouth publicity and convert them into customers.

Example:

• Buy one get one free of the same item
• Buy 2 and get a 50% discount on the third item
• Buy 6 products and get 6 for free
• Buy X and get a flat 75% discount on Y

6. Order subtotal

This is a discount offer that you create on the order subtotal, i.e exclude taxes from the discount.

Example:

• 8% discount on the order subtotal above $500
• Flat 10% discount on the subtotal of today’s orders

7. Coupon-based dynamic discounts

This is the most popular WooCommerce dynamic pricing discount strategy amongst customers.

You can offer coupon discounts on occasions like festivals, sales, celebrations, or on some milestone achieved, based on location restrictions, email restrictions, or others. Your customers can redeem the coupons according to the conditions applied.

Example:

• Offer 20% off only on 4th July to only US residents
• Offer 30% off on low-selling products and 20% off on best-sellers
• Run a 25% off coupon for Boxing Day for customers in Australia, Canada, UK and 15% off coupon for customers residing in other countries for the same day
• Use coupon code ‘CELEBRATIONS’ & get 20% discount on all ethnic wear.
• Get a 10% discount on all lifetime licenses by redeeming the coupon code ‘ANNIVERSARY10’ by or before 31st Jan 2021.

We recommend using the best-selling WooCommerce Smart Coupons plugin to create coupons based on restrictions.

8. Percentage discounts

Create percentage discounts for single or multiple products, subscription products or one-off purchases, a single product category or multiple categories, total cart total and much more.

Example:

• Flat 15% discount on all one-off purchases
• Flat 10% off on subscription products
• Buy one chair and get 10% on the second.
• Buy over $100 & get 8% discount on the total cart value

9. Purchase-history pricing

Offer discounts based on the purchase history of the customer. These types of WooCommerce pricing discounts could be based on the total amount spent on previous orders or the total number of orders placed by the customer.

For example:

• 10% discount for those who purchased items of over $250 in the last 2 months.
• Flat 20% discount for those who have bought more than 5 pairs of shoes in the last 6 months.
• 5% discount on shoes to all customers who bought Nike Jerseys earlier.

Phew, that’s quite a list. Think of any other case and it may fall into dynamic pricing. Tiered pricing, shipping based discounts, bundle discounts, etc.

Run targeted discounts and offers. You get the idea right?

Now, we’ll see some top WooCommerce dynamic pricing & discounts plugin you can use on your store.

Woocommerce Pricing Options

What are some best WooCommerce Dynamic Pricing Plugins to help you get started?

With infinite cases of dynamic pricing, it is practically impossible for one plugin to cover all.

But here, we list some plugins that cover most of the widely used cases of dynamic pricing, ones which you need to implement on your store.

1. Offermative (FREE)

Offermative is an AI-based plugin that automatically runs offers and discounts on your WooCommerce store.

Product selection, targeting rules, offer copywriting, designing, conditional logic…everything is automated.

Select offer campaigns, run them and see your sales soar.

How Offermative help you achieve sales –

• Smart algorithms to show campaigns to visitors, keep converting them to customers, and maintain a track of results.
• All the offer types – WooCommerce upsell, cross-sell, order bump, cart bump, percentage / flat discount coupons, Amazon like frequently bought together, instant coupons, sitewide sale…
• High converting, beautifully designed, mobile responsive offer message design templates: inline, header / footer bars, slide ins, overlay popups…
• Run highly targeted offers on hundreds of products. You may never know what can convert.

2. Smart Offers for WooCommerce

Smart Offers is designed to specially meet your goals of running offers based on powerful targeting rules. Set up powerful WooCommerce upsell, cross-sell, BOGO, order bump and other offers.

Well, not directly you can set up a dynamic pricing offer or discount on the product, but you can set the discount on products you are going to offer as an upsell or cross-sell.

Here’s how you can use Smart Offers to offer dynamic pricing and discounts –

• Set up a buy one get one (BOGO), buy more get more offer
• Show an offer only when cart order contains X number of products
• Show an offer only when order total or subtotal is less or more than equal to X amount
• Offer additional discount when user is a vendor and quantity purchased is greater than X.
• Show offer only when user has previously placed more than X orders or purchased more than Y amount
• Show offer if user is registered past ‘X’ number of months.
• Time based offer during Black Cyber – Run an offer only from 27th Nov to 30th Nov.
• Show a product at 25% off when a product from the same or other category is added to cart.

ann many other possibilities….

3. WooCommerce Dynamic Pricing

Dynamic Pricing plugin is listed on WooCommerce.com. It allows you to set prices for your store based on four factors:

1.Advanced product pricing

This pricing method is favorable when you need to offer discounts on the quantity of the order. It offers bulk discounts by clearly showing how much the amount is reduced in the form of a discount against the quantity of the product. Also, it can be applied to members having specific tags like ‘Gold Members’.

Example:

Woocommerce Dynamic Pricing Free

• Offer the Microwave at a discount of 10% if the customer purchases 2 more items from the same category.
• 10% discount on Ethnic Wear today to normal members and 25% discount to Gold Members for the same.

2.Advanced category pricing

It is useful when you need to offer discounts on the product based on the same category the customer is purchasing. For example – Get a 15% discount on all handmade items if you purchase 3 or more items from the handmade category.

3.Simple category pricing:

As the name suggests, a discount is applied to a specific category of the store. For example – Flat 8% discount on all mobile phones today.

4. Role-based pricing

These discounts are allotted to specific role users or simply on all products of the store.

Example:

• All the members with Platinum Membership get a flat discount of 10% on all the items of the store today.
• Flat 8% discount on all the items of the store today.

Pricing

$129

4. WISDM Customer Specific Pricing for WooCommerce

As they say, the plugin transforms your relationship with your customer by bridging that gap offering meaningful and useful discounts to your customers.

WISDM stands out with its uniquely useful benefits that help their customers take the eCommerce store pricing to the next level.

• Creating a special page having their personalized discounts listed
• Attracting customers by offering role-based discounts
• Encouraging customers to shop by setting customized pricing for their group or segment
• Offering ‘Buy One Get One’ & ‘Bulk Discounts’ to bulk quantity purchasers like wholesalers, Mmanagers, etc.
• Conducting store-wide discounts on some special occasions, festivals or during holidays.

Pricing

Woocommerce Bulk Discount Plugin

Annual plan starts from $80

Ready to boost your sales?

Seems like you are now ready to implement dynamic pricing and discounts on your store. Keep on experimenting with the various pricing types mentioned, track performance and identity what works best for you.

Woocommerce Dynamic Pricing Table

And the best plugins for it are already listed for you to choose from.

Woocommerce Dynamic Pricing And Discounts

Any suggestions for the article? Would like to hear your thoughts on it.