Slack Cole Haan

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It’s time for the Swoosh to make way for the Slack.

The Cole Haan footwear brand has a new sneaker collection made with techies in mind.

The company has collaborated with Slack Technologies, Inc. to create a collection of limited-edition Generation ZERØGRAND footwear styles designed with the energetic Slack color palette – consisting of four styles with bright white stitched uppers and pops of color details in blue, red, lemon and green.

Cole Haan is producing four different versions of the sneaker each using one of Slack’s primary colors for their soles, with small Slack logos on the heel cap.

Cole Haan announces limited-edition Slack Generation ZERØGRAND Collaboration. (Cole Haan/)

For the past seven years, Slack has transformed business communication with its in-demand channel-based instant messaging platform, used by millions to align their teams, unify their systems and drive their businesses forward.

The sneaker collaboration idea happened on the actual app, with both companies using the file-sharing platform during its creation.

“Slack’s innovative capabilities have proven to be a valuable tool and asset for our company,” Cole Haan president David Maddocks said with Wednesday’s announcement. “Our teams can communicate around the world as we continue to revolutionize performance lifestyle products that transition from work to workout to weekend — even if that’s happening wherever you might be right now. In these unprecedented times we are both fortunate to be avid Slack users as well as a Slack friend and partner.”

Last year, Cole Haan’s Generation ZERØGRAND style of footwear disrupted the sneaker industry with a more modern and casual silhouette, leveraging breathable materials to create the lightest style ever.

The footwear collection is designed based on Slack's color palette - blue, red, lemon, and green - on Cole Haan's bright white sneakers. “Cole Haan, with a little help from Slack, is able to. Cole Haan announced an unexpected collaboration this week with business communication platform Slack. Teasing the collection yesterday on Twitter, Cole Haan shared a darkened image of four. Cole Haan shoes with lining that corresponds to the green in Slack’s logo. Maddocks is a big fan of Slack. He says Slack has helped the retailer, which was part of Nike until it was sold to. 'A cole haan x slack collab?? In this economy??? Change language & content. Cole Haan is producing four different versions of the sneaker each using one of Slack’s primary colors for their soles, with small Slack logos on the heel cap. © Cole Haan Cole Haan announces.

Cole Haan announces limited-edition Slack Generation ZERØGRAND Collaboration. (Cole Haan/)

“Cole Haan, with a little help from Slack, is able to completely rewrite the rules for modern-day footwear,” Slack’s marketing chief Julie Liegl offered. “Collaboration is key to bringing any product to life and it’s especially rewarding when it’s a product we can physically see.”

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Retailing for $120, the Cole Haan x Slack Generation ZERØGRAND collection is available on ColeHaan.com and in select international Cole Haan stores starting this week.